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403030 Healthy Kitchen: the Supergreen trend strikes back in Milan

October 27, 2017

Tags: supergreen, best experience of the month in Milan, Retail, Food, Customer experience

by Elena Favini

Via dei Fiori Chiari, located in the heart of Brera district, is the location for this new concept bistrot. We visited it this morning, soaked into a mild atmosphere, right before kicking off the hectic daily work schedule.

Three big walk-in windows welcomed us on the way, and immediately suggested us the concept of this place: a perfect combination merging design, food and lifestyle. 403030 was indeed born from the ideas and life experience of Mariella Radici, supported for the project by the known Spanish architect and designer Patricia Urquiola, and concerning the food by Dr. Daniela Morandi and chef Claudio Colombo Severini


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The research for this location took mo
re than 14 months, while the concept was being built four-handed by Mariella and Patricia. 

Mariella bonded with Patricia from an inspiration: after getting in touch with many famous architects, she was sitting on a chaise longue designed by the Spanish designer, and it clicked: she understood that the designer of that piece would have been the designated project maker of the concept bistrot.



Natural build elements such as wood, the furnit
ure, the fresh raw food and the communication among the products and services available, clearly set the location philosophy: a Supergreen lifestyle balancing food, health and happiness.

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But what is exactly the Supergreen trend for us? Simply a different way to see retail places: zero environmental impact and smart sustainability offered by the products lifestyle, the power saving modes, the set up and visual of the store. A trend that can unite ethic and aesthetic, allowing the customer to consume not less, but better!

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403030 reminds us to the nutrients’ division of the “zone diet”: 40% carbohydrates, 30% proteins and 30% fats. That doesn’t necessarily mean losing weight, but stay healthy and fit.

Every menu is smartly studied and balanced to tease, satisfy and fulfil, with the offer that varies from breakfast, lunch, aperitivo, dinner and the iconic weekend’s brunch.

Even though food is the great protagonist, design plays a role in welcoming and relaxing, offering a quality break from the city life. The concept is well structured, also with beauty products such as soaps, moisturizers, candles and lotions, made with sustainable materials and aligning with 403030 methodology; they’ll be soon sold in the shop.

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Ending our visit, we tasted a lovely walnut-scented coffee, whose aroma amazingly spread into the roof of our mouths!


Elena Favini

Written by Elena Favini

Event planning & Content Marketing

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