In the past years, malls and department stores have been forced to follow the changes in our society, the new consumer behaviours and therefore its shopping experience. In a fast-changing world, brands must be creative, think out of the box and can no longer build a mere commercial relationship with their customers. Retailers must understand and face unconventional requests and needs, catch the attention and thus create an immersive experience in store.
On October 3rd, Club degli Orafi asked us to organize a Milano Retail Tour in order to get a panoramic view of what is going on in luxury today, and what will be the changes in the future of retail. We decided to focus our research on the transition from exclusive luxury to inclusive luxury and bring them on the most inspirational places for shopping experience.
Recently, distributors have taken a new turn towards shopping experience and online players have decided to multiply their points of contact with their clients, opening pop up stores, pick-up points and customer experience.