Today, the retail innovation is more and more oriented to the interactivity and the entertainment, through a path that we could easily define a journey inside the store.
Visual merchandising is a selling strategy focused on the product aesthetics, developed in order to optimize sales. A visual merchandiser plays a vital role in the brand’s look and culture: indeed, if the visual merchandising fits well, it may definitely lead into brand awareness and fidelity. The main goal is to attract the customer into the store and encourage him to buy, thanks to the display’s attractive aesthetics.
This engagement process already starts with the customer’s first impression outside the store, thanks to the shop’s windows.
Italy has always been a country of the production...
The countdown is on! London department store Selfridges opened its Christmas store on August, with just 145 shopping days left in the Holiday buying period. The world-famous retailer, which decked out its fourth floor with 50,000 decorations and even hosted a visit from Santa Claus, said they were the first department store in the world to launch its Christmas shop this year, almost five months early.
Neiman Marcus has unveiled its Sunglass Memory Mirror technology, which allows customers to record videos of them trying on frames in-store to watch back on a big-screen to see exactly how they look.
British fashion label Burberry gave consumers a close-up view of artisan skills with a month-long series of bespoke experiences at its global flagship. Exclusively at the store on London’s Regent Street throughout the month of June, consumers could have items personalized with hand embossing or take in installations based on Burberry’s latest collection. Taking the retail environment beyond a mere point of sale is a way to convince consumers to make a trip to a physical store.
American Eagle Outfitters is the latest retailer to adopt image recognition technology and showcase it prominently in its application’s search bar to better meet the needs of younger shoppers.
Myer and eBay have teamed up to create the world's first virtual reality department store which allows shoppers to browse more than 12,500 products before adding them to their cart. This technology could completely change the way we shop.
In one of its retail locations in Germany, fashion retailer Solebox is now using robots to staff its back shoe stockroom. A bot is able to pick out a customer's preferred size and style and make a delivery to the shop floor so that a consumer may try on a desired piece of footwear.