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Hannah Maussang

Hannah Maussang
Social Media & Content Marketing

Recent Posts

Ikea: following the customer from the entry to the exit of the store

September 23, 2017 Tags: Customer experience, Marketing, Retail, Shopping, innovation by Hannah Maussang

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Today, the retail innovation is more and more oriented to the interactivity and the entertainment, through a path that we could easily define a journey inside the store

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Visual merchandising: what counts is not only the product

August 09, 2017 Tags: Customer experience, Retail, Shopping, Visual Merchandising by Hannah Maussang

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Visual merchandising is a selling strategy focused on the product aesthetics, developed in order to optimize sales. A visual merchandiser plays a vital role in the brand’s look and culture: indeed, if the visual merchandising fits well, it may definitely lead into brand awareness and fidelity. The main goal is to attract the customer into the store and encourage him to buy, thanks to the display’s attractive aesthetics.
This engagement process already starts with the customer’s first impression outside the store, thanks to the shop’s windows.

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COOP - the supermarket of the future in Milano

December 21, 2016 Tags: News, Shopping, Tecnology by Hannah Maussang

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We tried the new COOP at Biccoca Village in Milano. The supermarket of the future offers an interactive shopping experience with:

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#MiRTtrend: Italians are locavore!

October 24, 2016 Tags: News, Food by Hannah Maussang

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Italy has always been a country of the production...

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It's already Christmas time with Selfridges

September 08, 2016 Tags: News, Marketing by Hannah Maussang

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The countdown is on! London department store Selfridges opened its Christmas store on August, with just 145 shopping days left in the Holiday buying period. The world-famous retailer, which decked out its fourth floor with 50,000 decorations and even hosted a visit from Santa Claus, said they were the first department store in the world to launch its Christmas shop this year, almost five months early.

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Neiman Marcus is using digital technology to help customers find the perfect pair of sunglasses

September 07, 2016 Tags: News, Shopping by Hannah Maussang

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Neiman Marcus has unveiled its Sunglass Memory Mirror technology, which allows customers to record videos of them trying on frames in-store to watch back on a big-screen to see exactly how they look.

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Burberry brings artisans in-store to personalize retail experience

July 22, 2016 Tags: News, Art by Hannah Maussang

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British fashion label Burberry gave consumers a close-up view of artisan skills with a month-long series of bespoke experiences at its global flagship. Exclusively at the store on London’s Regent Street throughout the month of June, consumers could have items personalized with hand embossing or take in installations based on Burberry’s latest collection. Taking the retail environment beyond a mere point of sale is a way to convince consumers to make a trip to a physical store.

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American Eagle Outfitters focuses on image recognition in search bar

July 18, 2016 Tags: News, Social media by Hannah Maussang

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American Eagle Outfitters is the latest retailer to adopt image recognition technology and showcase it prominently in its application’s search bar to better meet the needs of younger shoppers.

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Doing shopping inside a virtual reality department store

July 08, 2016 Tags: News, Tecnology by Hannah Maussang

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Myer and eBay have teamed up to create the world's first virtual reality department store which allows shoppers to browse more than 12,500 products before adding them to their cart. This technology could completely change the way we shop.

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Solebox Employs Robots in the Stock Room in Berlin

June 07, 2016 Tags: News, Tecnology by Hannah Maussang

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In one of its retail locations in Germany, fashion retailer Solebox is now using robots to staff its back shoe stockroom. A bot is able to pick out a customer's preferred size and style and make a delivery to the shop floor so that a consumer may try on a desired piece of footwear.

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