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Hybridation Retail Tour for Confimprese

May 25, 2017

Tags: Milano Retail Tour, Retail, Trend, Hybridization

by Gaia Tominetti

Confimprese offered to his employees an inspiring and innovative opportunity to investigate how the new trends are evolving in retail’s industry.

MiRT organized for Confimprese an Hybridation Retail Tour with the support of the trendwatcher Elena Marinoni.

But what’s is an hybridation retail tour? It’s an unconventional itinerary through different realities characterized by the hybridation that is a contamination between different industrial sectors, online-offline supports, services, and sale to the public in the same physical space.

The privileged aspect of the observation of hybridized concept stores is the proposal of innovative solutions able to satisfy expectations of more and more connected consumers in search of experience during all the Buyer Journey steps.

The future predicts that the gap between places of work, places for cultural activities, supermarkets, shops will be increasingly subtle.

Discover all the hybridized stores visited during the tour:

Credit video GDOWEEK

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