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La Rinascente of Milano wins the award for “The Best Department Store in the World”

May 31, 2016 Tags: News, Marketing by Hannah Maussang

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Intercontinental Group of Department Stores (IGDS), the most important international association of department stores, nominated la Rinascente of Milan “THE BEST DEPARTMENT STORE IN THE WORLD” during the Global Department Store Summit 2016 held in Zurich on May 26.

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American Apparel uses crowdsourcing to seek new product ideas

May 12, 2016 Tags: News, Marketing by Hannah Maussang

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American Apparel is soliciting ideas through a crowdsourcing campaign for products that are made in the U.S. to sell in its stores and online.

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Forever 21 drives in-store sales with convenient scannable Twitter coupon

May 05, 2016 Tags: News, Social media by Hannah Maussang

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As customers become more comfortable with scanning bar codes on mobile devices, more retailers are taking to mobile to share discounts and coupons in a more convenient manner. Forever 21 is attempting to clear out the last of a collection through a one-day coupon on Twitter, which users can redeem for a 21 percent off discount.

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Nike and the best fitting experience

April 27, 2016 Tags: News, Marketing, Customer experience by Hannah Maussang

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At the NRF Retail's Big Show 2016 in New York (January 15-17), many booths highlighted fitting in store. 70% of the client bought the product after trying it on.

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easyFoodstore, the new Easyjet supermarket

April 22, 2016 Tags: News, Marketing by Hannah Maussang

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Cheap food is now available in north-west London after the opening of the first pilot easyFoodstore in the capital. Based next to the easyBus depot on the North Circular Road, the neighbourhood-sized store will be offering a limited and basic range of items at rock-bottom prices. An introductory offer of 25 pences (around 0,33€) per item will be available throughout February. This is the latest low price venture from easyJet founder Sir Stelios Haji-Ioannou.

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Softbank and Nescafe test Robots in store in Japan

April 20, 2016 Tags: News, Tecnology by Hannah Maussang

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New Store Format in Milan : Carrefour Gourmet supermarket

April 05, 2016 Tags: Customer experience, News by Hannah Maussang

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Carrefour Italia has opened its first Carrefour Gourmet supermarket, a new store format that has been designed to offer exclusive products in a relaxing shopping atmosphere.

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Arese Shopping Center, the largest mall in Italy and Europe

April 04, 2016 Tags: News by Hannah Maussang

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Arese Shopping Center is the largest mall ever built in Italy and in Europe, covering 120,000 square metres. Strategically located in the heart of Lombardy, it will replace the former Alfa Romeo car plant with a new experience factory.

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Starbucks, king of tea in China?

March 07, 2016 Tags: News by Hannah Maussang

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American brands can totally change their store and positioning to enter in the market of a culturally different country. Starbucks is a good example, the king’s coffee sells tea for Chinese consumers.

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Macdonald's Next, a new healthy fast food ?

March 02, 2016 Tags: News by Hannah Maussang

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Last December, McDonald’s opened a new outlet, a new dining concept in Hong Kong: “McDonald's Next”. This restaurant has a totally different menu and interior to the burger chain branches all over the world, with a 'theatre kitchen' and salad ingredients on show.

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