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403030 Healthy Kitchen: the Supergreen trend strikes back in Milan

October 27, 2017 Tags: supergreen, best experience of the month in Milan, Retail, Food, Customer experience by Elena Favini

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Via dei Fiori Chiari, located in the heart of Brera district, is the location for this new concept bistrot. We visited it this morning, soaked into a mild atmosphere, right before kicking off the hectic daily work schedule.

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Gastronomia Yamamoto: how is it like to eat at a Japanese’s house?

September 27, 2017 Tags: Japanese food, food retail, Customer experience, best experience of the month in Milan by Gaia Tominetti

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Milan is full of Japanese and Japanese-masked Chinese restaurants, so I decided to discover Gastronomia Yamamoto, looking for something different.

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Ikea: following the customer from the entry to the exit of the store

September 23, 2017 Tags: Customer experience, Marketing, Retail, Shopping, innovation by Hannah Maussang

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Today, the retail innovation is more and more oriented to the interactivity and the entertainment, through a path that we could easily define a journey inside the store

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Visual merchandising: what counts is not only the product

August 09, 2017 Tags: Customer experience, Retail, Shopping, Visual Merchandising by Hannah Maussang

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Visual merchandising is a selling strategy focused on the product aesthetics, developed in order to optimize sales. A visual merchandiser plays a vital role in the brand’s look and culture: indeed, if the visual merchandising fits well, it may definitely lead into brand awareness and fidelity. The main goal is to attract the customer into the store and encourage him to buy, thanks to the display’s attractive aesthetics.
This engagement process already starts with the customer’s first impression outside the store, thanks to the shop’s windows.

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Vo+Magazine talks about MiRT: Customer Experience a True Story

January 18, 2017 Tags: Luxury, News, Retail, Customer experience, Milano Retail Tour by Elena Favini

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Whole Foods Market in Boston: A Healthy & Welcoming Customer Experience

January 03, 2017 Tags: News, Customer experience, Milano Retail Tour by Andrea Bertagnolio

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Health looks good on you is the new motto dedicated to the Whole Foods Market clients willing to take good care of themselves enjoying a good centrifuged juice or a smoothie while chilling with their friends or working on their laptop.

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Nike and the best fitting experience

April 27, 2016 Tags: News, Marketing, Customer experience by Hannah Maussang

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At the NRF Retail's Big Show 2016 in New York (January 15-17), many booths highlighted fitting in store. 70% of the client bought the product after trying it on.

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New Store Format in Milan : Carrefour Gourmet supermarket

April 05, 2016 Tags: Customer experience, News by Hannah Maussang

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Carrefour Italia has opened its first Carrefour Gourmet supermarket, a new store format that has been designed to offer exclusive products in a relaxing shopping atmosphere.

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