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Ikea: following the customer from the entry to the exit of the store

September 23, 2017 Tags: Customer experience, Marketing, Retail, Shopping, innovation by Hannah Maussang

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Today, the retail innovation is more and more oriented to the interactivity and the entertainment, through a path that we could easily define a journey inside the store

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From Industrial Revolution to Digital Revolution

September 26, 2016 Tags: Milano Retail Tour, News, Retail, Shopping, Marketing by Bianca Guez

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Recently, distributors have taken a new turn towards shopping experience and online players have decided to multiply their points of contact with their clients, opening pop up stores, pick-up points and customer experience.

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It's already Christmas time with Selfridges

September 08, 2016 Tags: News, Marketing by Hannah Maussang

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The countdown is on! London department store Selfridges opened its Christmas store on August, with just 145 shopping days left in the Holiday buying period. The world-famous retailer, which decked out its fourth floor with 50,000 decorations and even hosted a visit from Santa Claus, said they were the first department store in the world to launch its Christmas shop this year, almost five months early.

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La Rinascente of Milano wins the award for “The Best Department Store in the World”

May 31, 2016 Tags: News, Marketing by Hannah Maussang

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Intercontinental Group of Department Stores (IGDS), the most important international association of department stores, nominated la Rinascente of Milan “THE BEST DEPARTMENT STORE IN THE WORLD” during the Global Department Store Summit 2016 held in Zurich on May 26.

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American Apparel uses crowdsourcing to seek new product ideas

May 12, 2016 Tags: News, Marketing by Hannah Maussang

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American Apparel is soliciting ideas through a crowdsourcing campaign for products that are made in the U.S. to sell in its stores and online.

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Nike and the best fitting experience

April 27, 2016 Tags: News, Marketing, Customer experience by Hannah Maussang

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At the NRF Retail's Big Show 2016 in New York (January 15-17), many booths highlighted fitting in store. 70% of the client bought the product after trying it on.

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easyFoodstore, the new Easyjet supermarket

April 22, 2016 Tags: News, Marketing by Hannah Maussang

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Cheap food is now available in north-west London after the opening of the first pilot easyFoodstore in the capital. Based next to the easyBus depot on the North Circular Road, the neighbourhood-sized store will be offering a limited and basic range of items at rock-bottom prices. An introductory offer of 25 pences (around 0,33€) per item will be available throughout February. This is the latest low price venture from easyJet founder Sir Stelios Haji-Ioannou.

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