In the past years, malls and department stores have been forced to follow the changes in our society, the new consumer behaviours and therefore its shopping experience. In a fast-changing world, brands must be creative, think out of the box and can no longer build a mere commercial relationship with their customers. Retailers must understand and face unconventional requests and needs, catch the attention and thus create an immersive experience in store.
Health looks good on you is the new motto dedicated to the Whole Foods Market clients willing to take good care of themselves enjoying a good centrifuged juice or a smoothie while chilling with their friends or working on their laptop.
Italy has always been a country of the production...
On October 3rd, Club degli Orafi asked us to organize a Milano Retail Tour in order to get a panoramic view of what is going on in luxury today, and what will be the changes in the future of retail. We decided to focus our research on the transition from exclusive luxury to inclusive luxury and bring them on the most inspirational places for shopping experience.
Recently, distributors have taken a new turn towards shopping experience and online players have decided to multiply their points of contact with their clients, opening pop up stores, pick-up points and customer experience.
The countdown is on! London department store Selfridges opened its Christmas store on August, with just 145 shopping days left in the Holiday buying period. The world-famous retailer, which decked out its fourth floor with 50,000 decorations and even hosted a visit from Santa Claus, said they were the first department store in the world to launch its Christmas shop this year, almost five months early.
Neiman Marcus has unveiled its Sunglass Memory Mirror technology, which allows customers to record videos of them trying on frames in-store to watch back on a big-screen to see exactly how they look.
British fashion label Burberry gave consumers a close-up view of artisan skills with a month-long series of bespoke experiences at its global flagship. Exclusively at the store on London’s Regent Street throughout the month of June, consumers could have items personalized with hand embossing or take in installations based on Burberry’s latest collection. Taking the retail environment beyond a mere point of sale is a way to convince consumers to make a trip to a physical store.