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403030 Healthy Kitchen: the Supergreen trend strikes back in Milan

October 27, 2017 Tags: supergreen, best experience of the month in Milan, Retail, Food, Customer experience by Elena Favini

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Via dei Fiori Chiari, located in the heart of Brera district, is the location for this new concept bistrot. We visited it this morning, soaked into a mild atmosphere, right before kicking off the hectic daily work schedule.

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Ikea: following the customer from the entry to the exit of the store

September 23, 2017 Tags: Customer experience, Marketing, Retail, Shopping, innovation by Hannah Maussang

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Today, the retail innovation is more and more oriented to the interactivity and the entertainment, through a path that we could easily define a journey inside the store

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Visual merchandising: what counts is not only the product

August 09, 2017 Tags: Customer experience, Retail, Shopping, Visual Merchandising by Hannah Maussang

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Visual merchandising is a selling strategy focused on the product aesthetics, developed in order to optimize sales. A visual merchandiser plays a vital role in the brand’s look and culture: indeed, if the visual merchandising fits well, it may definitely lead into brand awareness and fidelity. The main goal is to attract the customer into the store and encourage him to buy, thanks to the display’s attractive aesthetics.
This engagement process already starts with the customer’s first impression outside the store, thanks to the shop’s windows.

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Hybridation Retail Tour for Confimprese

May 25, 2017 Tags: Milano Retail Tour, Retail, Trend, Hybridization by Gaia Tominetti

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Confimprese offered to his employees an inspiring and innovative opportunity to investigate how the new trends are evolving in retail’s industry.

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Special Paris: Art for Sale in the Retail Space

February 13, 2017 Tags: Luxury, News, Retail, Art, Milano Retail Tour by Bianca Guez

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In the past years, malls and department stores have been forced to follow the changes in our society, the new consumer behaviours and therefore its shopping experience. In a fast-changing world, brands must be creative, think out of the box and can no longer build a mere commercial relationship with their customers. Retailers must understand and face unconventional requests and needs, catch the attention and thus create an immersive experience in store.

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Vo+Magazine talks about MiRT: Customer Experience a True Story

January 18, 2017 Tags: Luxury, News, Retail, Customer experience, Milano Retail Tour by Elena Favini

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#MiRTlive: The new Frontiers of Luxury, with Club degli Orafi

October 07, 2016 Tags: Luxury, Milano Retail Tour, News, Retail by Bianca Guez

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On October 3rd, Club degli Orafi asked us to organize a Milano Retail Tour in order to get a panoramic view of what is going on in luxury today, and what will be the changes in the future of retail. We decided to focus our research on the transition from exclusive luxury to inclusive luxury and bring them on the most inspirational places for shopping experience.

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From Industrial Revolution to Digital Revolution

September 26, 2016 Tags: Milano Retail Tour, News, Retail, Shopping, Marketing by Bianca Guez

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Recently, distributors have taken a new turn towards shopping experience and online players have decided to multiply their points of contact with their clients, opening pop up stores, pick-up points and customer experience.

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