Via dei Fiori Chiari, located in the heart of Brera district, is the location for this new concept bistrot. We visited it this morning, soaked into a mild atmosphere, right before kicking off the hectic daily work schedule.
Today, the retail innovation is more and more oriented to the interactivity and the entertainment, through a path that we could easily define a journey inside the store.
Visual merchandising is a selling strategy focused on the product aesthetics, developed in order to optimize sales. A visual merchandiser plays a vital role in the brand’s look and culture: indeed, if the visual merchandising fits well, it may definitely lead into brand awareness and fidelity. The main goal is to attract the customer into the store and encourage him to buy, thanks to the display’s attractive aesthetics.
This engagement process already starts with the customer’s first impression outside the store, thanks to the shop’s windows.
Confimprese offered to his employees an inspiring and innovative opportunity to investigate how the new trends are evolving in retail’s industry.
In the past years, malls and department stores have been forced to follow the changes in our society, the new consumer behaviours and therefore its shopping experience. In a fast-changing world, brands must be creative, think out of the box and can no longer build a mere commercial relationship with their customers. Retailers must understand and face unconventional requests and needs, catch the attention and thus create an immersive experience in store.
On October 3rd, Club degli Orafi asked us to organize a Milano Retail Tour in order to get a panoramic view of what is going on in luxury today, and what will be the changes in the future of retail. We decided to focus our research on the transition from exclusive luxury to inclusive luxury and bring them on the most inspirational places for shopping experience.
Recently, distributors have taken a new turn towards shopping experience and online players have decided to multiply their points of contact with their clients, opening pop up stores, pick-up points and customer experience.