Today, the retail innovation is more and more oriented to the interactivity and the entertainment, through a path that we could easily define a journey inside the store.
Visual merchandising is a selling strategy focused on the product aesthetics, developed in order to optimize sales. A visual merchandiser plays a vital role in the brand’s look and culture: indeed, if the visual merchandising fits well, it may definitely lead into brand awareness and fidelity. The main goal is to attract the customer into the store and encourage him to buy, thanks to the display’s attractive aesthetics.
This engagement process already starts with the customer’s first impression outside the store, thanks to the shop’s windows.
Recently, distributors have taken a new turn towards shopping experience and online players have decided to multiply their points of contact with their clients, opening pop up stores, pick-up points and customer experience.
Neiman Marcus has unveiled its Sunglass Memory Mirror technology, which allows customers to record videos of them trying on frames in-store to watch back on a big-screen to see exactly how they look.