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Ikea: following the customer from the entry to the exit of the store

September 23, 2017 Tags: Customer experience, Marketing, Retail, Shopping, innovation by Hannah Maussang

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Today, the retail innovation is more and more oriented to the interactivity and the entertainment, through a path that we could easily define a journey inside the store

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Visual merchandising: what counts is not only the product

August 09, 2017 Tags: Customer experience, Retail, Shopping, Visual Merchandising by Hannah Maussang

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Visual merchandising is a selling strategy focused on the product aesthetics, developed in order to optimize sales. A visual merchandiser plays a vital role in the brand’s look and culture: indeed, if the visual merchandising fits well, it may definitely lead into brand awareness and fidelity. The main goal is to attract the customer into the store and encourage him to buy, thanks to the display’s attractive aesthetics.
This engagement process already starts with the customer’s first impression outside the store, thanks to the shop’s windows.

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COOP - the supermarket of the future in Milano

December 21, 2016 Tags: News, Shopping, Tecnology by Hannah Maussang

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We tried the new COOP at Biccoca Village in Milano. The supermarket of the future offers an interactive shopping experience with:

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From Industrial Revolution to Digital Revolution

September 26, 2016 Tags: Milano Retail Tour, News, Retail, Shopping, Marketing by Bianca Guez

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Recently, distributors have taken a new turn towards shopping experience and online players have decided to multiply their points of contact with their clients, opening pop up stores, pick-up points and customer experience.

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Neiman Marcus is using digital technology to help customers find the perfect pair of sunglasses

September 07, 2016 Tags: News, Shopping by Hannah Maussang

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Neiman Marcus has unveiled its Sunglass Memory Mirror technology, which allows customers to record videos of them trying on frames in-store to watch back on a big-screen to see exactly how they look.

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