Club degli OrafiInclusive Luxury
- Luxury Multidimensionality
- Product culture
- Millenials target
- Gamification & Social sharing
Luxury Retail Tour in Rome with MiRT
12 Club members
Second edition of the Luxury Retail Tour developed through a qualitative Setup and Research, realized with a specific focus on the dynamics that are the key factors of the Contemporary Luxury in Rome’s retail.
Excellence case exploration that lead into new tips & tricks considerations, inclusion concept analysis linked to the Premium environment and to new models of openness to the Customer Journey evolutions.
Retail tour in Milan with Mirt
16 partners of Orafi’s Club that unifies Italian gold jewellery industry ( brands, suppliers, producers ecc.) with values of excellence, style, handmade, culture.
The tour was focused on the development of the transition from exclusive luxury to inclusive luxury with the aim of reconquering the young segment of the customers.
The participants explored contemporary luxury’s dimensions and the change taking place in fields to whom jewellery can be inspired.
They discovered new frontiers of inclusive luxury thanks to the observation of new stores that have understood the importance of breaking barriers between customers and luxury.