02 97376045 ciao@creattiva.com


(Re)Nouveau Experience
  • Visual Concept
  • Color
  • Packaging

Participation in a Retail Tour in Milan with MiRT

46 employees

The tour was a journey to discover the importance of colors for the store communication.

The itinerary was an explorative fieldwork to research the deep motivation of the renovation of packaging and offer done by LIERAC.
The analysis of the three main product lines, their target audience and lifestyle was made through a multisensory tour that ended with a multimedia event.