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Light inside a store
  • Light design
  • Store
  • Shopping experience

Participation in a Retail Tour in Milan with MiRT

2 Groups of 9 people

The tour was focused on the development of light design in a store and the kind of atmosphere and shopping experience that it creates.

4 types of illumination were recognized: FUNCTIONAL, WOW EFFECT, ARTIFICIAL and NATURAL to which every location was associated.

“FUNCTIONAL” contrasts with “WOW EFFECT” that creates a surprise effect.
“NATURAL”, thanks to the multisensory experience, contrasts with “ARTIFICIAL” distinguished by technological dimension and by synthetic materials.