- Human to Human
Participation in a Retail Tour in Milan with MiRT
Best resellers of the company
The tour was focused on the importance of the human relation and storytelling in the sale process.
CRM Evolved is not only a database, data mining and commercial offer. CRM Evolved is also sharing of passions, comprehension of needs and aspirations. This means personalize the commercial offer as it was addressed to a friend or to someone we’ve known for ages.
The result of this kind of strategy can produce a solid partnership with customers in the long term.
Arturo Zanni, AD Sanofi Italy: “The tour highlighted how much is profitable a good personal relationship with customers also for sales of a big brand as Sanofi”