- Digital + Retail = Digitail
- Brand Storytelling In Store
- Promotion & Fidelity
Retail Tour in Milano with MiRT
12 top management (CEO, HR, interior designers, brand managers Terranova & Calliope) of the company that operates in the international fast fashion retail industry.
The tour was focused on the strategic retail analysis of subjects, as needs’ evolution and as current and potential consumers’ behaviour.
The itinerary inspired a concept realization integrated to the new shop in in Milan togheter with the introduction of a fidelity card for customers.