Our clients

For Nike we created a market overview: an observatory of running retail stores in Milan.

The observatory, structured on a monthly basis, focuses mainly on the following topics identified by Nike: promotions, window display, in-store display, product presentation and highlights, running clubs, store services, etc.

Retail Tour in Milan with MiRT

A journey to find retail concepts, iconic brands and products, and production techniques that are built on a firm tradition and narrate these distinctive factors.

The heritage concept is not a jail that dooms you to rely on the past, but an extremely valuable element that, when smartly used, allows the customer to be part of a highly memorable experience.

Elena Rusinenti, Marketing Director Rolex Italia: “Engaging our resellers, the aim was to handle the heritage theme in a more contemporary context, where the customer's needs seem highly changeable. We believe it was a valuable experience, as it allowed the resellers to learn how to value the historical importance of their shops, merging the high technological value of our products with the complexity of a market that is constantly changing. The qualified MiRT team was able to create a tailor-made itinerary, where ideas and opinions were exchanged in a spontaneous and useful way.”

Participation in a Retail Tour in Milan with MiRT

Participants
50 members of the creative and sales team: visual merchandisers, designers, architects, marketing managers and store managers.

The aim of the tour was to propose renewed perspectives for examining spaces, producing creativity applicable to personal work.

Another goal was to make participants think about brand identity coherence and its positioning in stores.

The result has been the inspiration of an integrated concept to adopt in Milan's stores.

Retail Tour in Milan with MiRT

Participants
12 CEOs of L'Oréal Luxury East Europe, 3 Retail Directors, Digital and Retail Designers working in department stores, cosmetics stores, travel retail, own-brand boutiques and dedicated e-commerce.

The 2-day tour was a true immersive Milanese retail experience: from hotels to restaurants, through boutiques and concept stores.

It was an occasion for cultural integration, a sort of itinerant think tank that connected their field of work with the inspirational potential of the places, focusing on exclusive services.

Participation in a Retail Tour in Milan with MiRT

Participants
Global Store Environment Director, VP Brand EMEA, Senior Store Design and Creative Manager EMEA, Design Director.

The top management of VF Corporation's brand dedicated a day with Elena Marinoni and Andrea Bertagnolio to investigating the themes of the new concept store to propose to their aficionados.

The tour was developed as an exploration of emblematic stores and concept stores from the point of view of heritage, craftsmanship, visual identity and polysensoriality.

Sean Mc Corry, Director, Global Store Environments: “I have lived in Milan for 10 years and I have never had such an inspiring and intense experience.”

Retail Tour in Milan with MiRT

Participants
15 Trade Marketing Managers

A retail tour was organized to educate participants by training their critical eye on the strategic subject of brand visibility inside wholesale stores.

The managers found original solutions to emphasize the brand's visibility in window displays and in wholesale (multibrand) stores, and to capture the attention of end consumers.

Private event in Milan

Participants
70 top travel agents

Creation, realization and management of the event, to promote and spread the Atlantic Joint Venture in a memorable and fun way.

To reach this goal, we created an online platform with a Fun & Engagement Quiz tailored for the occasion.

Event for the 200th CITI Anniversary

For the 200th CITI Anniversary, we organized an event on the terrace of the new CITI Milan field office, where 150 clients were hosted for an exclusive night.

An open cocktail marked by tailor-made compositions, combinations and interconnections between raw materials that represent food excellence: a sensorial experience discovering light tastes and creative live shows.

Participation in a Retail Tour in Milan with MiRT

Participants
2 groups of 9 people

The tour was focused on the development of light design in a store and the kind of atmosphere and shopping experience it creates.

4 types of illumination were identified, FUNCTIONAL, WOW EFFECT, ARTIFICIAL and NATURAL, and every location was associated with one of them.

“FUNCTIONAL” contrasts with “WOW EFFECT”, which creates a surprise effect. “NATURAL”, thanks to the multisensory experience, contrasts with “ARTIFICIAL”, distinguished by its technological dimension and synthetic materials.

Retail Tour in Milan with MiRT

Participants
18 NH Hotel employees: general and regional directors, HR, heads of service, retail and food employees, chefs.

The tour was focused on customer service themes, the value added by the service and the customer relationship.

The observation was focused on examples that experiment with a new way to approach customers, building useful guidelines to ensure modern, customer-oriented service quality.

Retail Tour in Milan with MiRT

Participants
12 top managers (CEO, HR, interior designers, brand managers of Terranova & Calliope) of the company, which operates in the international fast fashion retail industry.

The tour was focused on the strategic retail analysis of subjects such as the evolution of needs and the behaviour of current and potential consumers.

The itinerary inspired a concept integrated into the new shop in Milan, together with the introduction of a loyalty card for customers.